Personal Leadership Coaching  ·  Foundermental

You look like you've got it together.
You don't feel like it.

You've built a life that looks like it's working, but you haven't built the internal stability to actually enjoy it. The doubt, the reactivity, the old wounds still running the show underneath, that's why success hasn't translated into peace.

I help you transform the patterns driving your results, so you build stronger relationships, deeper self-trust, and a level of certainty that redefines how you show up.

Lead your family without losing your temperStop the 3am spiral for goodStop letting old wounds run the showShow up fully present at home, not just at workMake decisions faster and with convictionFeel proud of what you've builtEnjoy your success without the guiltLead your family without losing your temperStop the 3am spiral for goodStop letting old wounds run the showShow up fully present at home, not just at workMake decisions faster and with convictionFeel proud of what you've builtEnjoy your success without the guilt
100+
Men Helped
10+
Years in Business
170+
Community Members

Your material wealth grew.
You didn't.

Most men assume it settles down eventually. Hit the next milestone, get through this rough patch, get things stable, and then it calms down. It doesn't. The pressure just changes shape.

Something goes wrong you didn't see coming. Your partner needs something from you and you've got nothing left to give. An old argument replays in your head at 2am. You're snapping when you don't mean to. You're present in the room but absent in the conversation.

It's not one big thing. It's a thousand small ones. And no amount of external fixing touches the part of you that's wired to absorb all of it.

Introducing the MENTAL Method

There are three pillars that determine the quality of your life. Identity, State, and Direction. The MENTAL Method works on all three.

Identity

Your self-perception drives every decision you make.

Who you believe you are determines your behaviour before you are even conscious of choosing it. Shift the identity and the behaviour follows automatically because you are operating from a different foundation.

State

Your emotional state is your operating environment.

If you're running on cortisol and adrenaline, every decision, interaction, and conversation reflects that. State management is not just about being calm. It is about choosing how you feel regardless of what is hitting you on a given day.

Direction

You can't hit a target you haven't defined.

Most men are too deep in the daily grind to know where they're actually trying to get to, or why. Without a clear target, motivation runs out rapidly. Clarity of direction is what keeps you motivated and moving forward day after day. Without it, you're just flailing about in the jungle.

Joel Rickard
“Most people are not struggling because they lack drive. They are struggling because the way they think under pressure is costing them more than any business problem ever could.”

Joel Rickard

Personal Leadership Coach & Creator of Foundermental

Foundermental OS

A 1:1 coaching system for men ready to close the gap between how their life looks and how it actually feels. No longer feel like a fraud in your own life. Learn the psychological strategies to regulate your emotions, break the patterns that are running you, and become someone who leads from a place of security rather than survival.

  • Deep 1:1 coaching sessions tailored specifically to your needs.
  • Neuroscience-backed performance frameworks
  • Inner-child work to heal the past so you can be fully present today
  • Custom Foundermental Blueprint for your life
  • Ongoing accountability and between-session support
  • Access to exclusive community resources and tools
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Your OS, Optimised

Think of your mind as a complex operating system. Most men run outdated software, old beliefs installed in childhood, unconscious thought patterns that no longer work, pre-installed limitations. This is what it looks like when the internal work finally matches the external ambition.

Clarity
Confidence
Focus
Resilience
Purpose
Performance

Everything that changes when you do

Limiting beliefs, dissolved

The stories running your decisions, about what you deserve, what is possible, what kind of person you are, get examined and replaced with ones that actually serve you.

Sharper decisions under pressure

The reactive patterns that make you second-guess, avoid difficult conversations, or overcorrect under stress get interrupted and replaced with clarity.

Emotional state, on demand

You stop being at the mercy of whatever mood hits you on a given morning. You learn to generate the state you need for the moment in front of you.

An identity that matches your ambition

You stop operating as the person who built what you have. You become the person your business and your life need you to be next.

Communication that actually lands

From the hard conversations at work to the ones that matter most at home. The internal shift changes how you speak and how people respond to you.

Momentum that doesn't rely on willpower

When your direction is clear and your identity is aligned, motivation stops being a discipline problem. You move because you want to, not because you have to.

People Who Came in Skeptical

Every person here was sceptical. Every person here ran their own thing.

One perspective shift has flowed into all the other areas of my life. My relationship is better than ever, work is thriving, and I'm genuinely happy and content.

I'd like to admit that before I had the chance to work with Joel, I was very skeptical about any type of life coaching and its impact on me. A month ago, I was dealing with a relationship challenge that looked to be a 'make or break' type of situation. I was really struggling, so I shared a little with my community. Joel reached out, and I took him up on his offer to talk things through.

Within that 90 minute Zoom call, Joel listened, challenged my beliefs, and offered constructive advice; not only drawing from his own experience, but also on best practices across multiple disciplines. He made me feel seen and understood on a deeper level. He spoke to my 'inner child', which sounds weird, but I actually broke down and cried during the session. Something I've never done before.

I experienced a real perspective shift during that call. It's been about a month since the call, and my relationship is better than ever, work is thriving, and I'm genuinely happy and content. One perspective shift has flowed into all the other areas of my life. It wasn't that Joel gave me all the tools I needed to succeed. He simply identified the constraint, which allowed me to get things under control. It's quite magical.

If things are feeling a little 'too hard', it's worth having a chat with Joel. A crazy amount of upside potential for just simply showing up to a call.

Ben Sherry
Ben Sherry
Public Speaking Coach for Professionals
Joel Rickard

I have felt the way
you feel right now.

I know what it's like to work 80-hour weeks and never feel like you're doing enough. I know what it's like to push yourself to the limit, to punish yourself in the pursuit of more, but no matter how much you do or achieve, you never feel truly deserving of the success and joy you hope those achievements will bring.

I've been where you are, working hard, putting in the reps, and yet still feeling hollow. Like the version of yourself who finally has it together is always one more achievement away.

After years of pushing, ignoring how I felt inside, and my life falling apart as a result, collapsed relationships, the loss of 95% of my net worth, and reaching a point where I was suicidal, I realised that the solution wasn't to be found outside of myself. I couldn't keep running, because no matter where I went, I brought myself along for the ride.

In order to feel different and achieve a life I actually wanted to stick around for, I had to do things differently. That's when I fell in love with the human mind. Psychology, neuroscience, and neurolinguistic programming all gave me a new insight into why we as humans do the things we do, and how we can change the foundations that make up who we are.

Through my own experience, and the study of these unique disciplines, I was able to dramatically change how I think, feel, and behave. It's this fundamental shift I now want to help you make as well.

Your life doesn't have to only be about pain. Your relationships don't have to suffer under the weight of your own internal conflict.

What if you could have the life you actually want, the relationships that make it feel worth living, and feel fully deserving of all of it at the same time? You could finally experience not just success on paper, but the freedom and peace to actually enjoy it.

That's what I can help you achieve.

1,500+ hours studying neuroscience, psychology & human behaviour

NeuroscienceCognitive Behavioural TherapyNLPInterpersonal NeurobiologyDevelopmental PsychopathologyTrauma-Informed Coaching

Will This Work for Me?

The questions most people are thinking but don't always ask.

Because what got you here won't get you there. The identity patterns and coping mechanisms that got you through so far are often the exact same ones keeping you from actually feeling at peace, or from being the man you want to be for the people who matter most.

With respect, you don't have time not to. What's the quality of your life really worth? What if 1-2 hours a week could give you the feelings you've been chasing your whole life?

Most coaching addresses the surface, the goals, the habits, the strategy. This work goes to the root: the beliefs, the identity, the nervous system patterns that are running the show underneath. It's a genuinely different conversation. That said, I'd rather you judge it for yourself. Book a call and experience it firsthand.

Maybe. But if you're honest with yourself, why do you tolerate that situation? Why do you avoid the conversation you know you need to have? Why does "success" still feel hollow? External problems are often a reflection of an internal one. When you change the internal, the external often resolves itself.

Self-awareness has a ceiling when you're the one doing the examining. You can't see your own blind spots, that's literally what makes them blind spots. A coach doesn't tell you what to think. They show you what you can't see from inside your own experience. That's the part that makes the difference.

Honestly? It shows up in every decision you make more clearly, every trigger that stops running you, every relationship that improves because you're operating from security instead of survival. But I'd rather you form your own opinion. Book a free 30-minute call. No pitch. No pressure. Just an honest conversation, and you can decide from there.

Thirty minutes. That's all it takes to know
if this is for you.

Book a free call and let's get honest about what's actually going on and whether this is the right fit.

Book Your Free Strategy Call

Free 30-minute call. No pitch. You decide after.