Your business is doing well.
You're not.

I'd like to admit that before I had the chance to work with Joel, I was very skeptical about any type of life coaching and its impact on me. A month ago, I was dealing with a relationship challenge that looked to be a 'make or break' type of situation. I was really struggling, so I shared a little with my community. Joel reached out, and I took him up on his offer to talk things through.

Within that 90 minute Zoom call, Joel listened, challenged my beliefs, and offered constructive advice; not only drawing from his own experience, but also on best practices across multiple disciplines. He made me feel seen and understood on a deeper level. He spoke to my 'inner child', which sounds weird, but I actually broke down and cried during the session — something I've never done before.

I experienced a real perspective shift during that call. It's been about a month since the call, and my relationship is better than ever, work is thriving, and I'm genuinely happy and content. One perspective shift has flowed into all the other areas of my life. It wasn't that Joel gave me all the tools I needed to succeed — he simply identified the constraint, which allowed me to get things under control. It's quite magical.

If things are feeling a little 'too hard', it's worth having a chat with Joel. A crazy amount of upside potential for just simply showing up to a call.

This is a post where I mostly say positive things about Joel Rickard — but it's also a post for anyone who is coaching people, or wants to get the most out of the coaching they receive. In order to explain what Joel did right, I need to explain what makes great coaching.

Four words of transparency: I received 2 free coaching sessions from Joel. This post is one way of saying thank you, but was not requested. I am a very intense giver of feedback — if I had not liked it, Joel would have received a salty DM instead of this post. And I've since decided on paid coaching going forward, so this is not just because it was free.

One thing many people think is that a coach will solve your problems. They don't. Their job is to give you the opportunity to solve your own problems. In a good coaching session, you talk most of the time — analysing your own problems, suggesting your own solutions, understanding what's holding you back. The coach isn't the driver or the car. You are. The coach is the road.

The difference between a good and a bad coach is the quality of that road. A great coach is like a motorway with no speed limit — straight from A to B. A bad coach is like a bumpy dirt road, barely visible, with obstacles blocking the way.

What makes Joel great: he listens and stays silent when he needs to. He's fully present and doesn't take notes mid-session. When he asks questions, they're actually on point. He doesn't keep digging beyond what is useful. The outcome: we fixed one fundamental thing in each session — which I consider an amazing track record.

So if you have a problem where you think 'I should be able to do this on my own, but somehow can't make it work' — Joel is a great guy to talk to.

My time with Joel was nothing short of spectacular. It gave me everything that I needed at the time, particularly with my mindset.

His sessions were very well organised. I liked the feedback and the advice that he constantly gave me, which worked a treat. He checks up and supports you on a regular basis.

He always tries to dig deep into the root of a problem that you're trying to solve and give you a pathway to fixing it through frameworks and detailed guides.

Truly magnificent coach and highly recommend!